Are we using time or is time using us?

The vision you have for your company probably involves, growth. Growth means change. The change we’re talking about today is implementation.

Processes are boring. Yes. They’re a kind of adhesive that gives you the security to know things are built well. Enlist your team. Ask questions. Build good processes. That’s the sign of great leadership.

Putting off organizing your ass(ets) is a choice. Start. Don't start. Your content, assets, will be waiting for you to act.

Algorithms. Bias. Things to take into consideration.

An audit should not be your first DAM implementation step. It should be second or third. First step is getting clear on what you do with your assets now, as in today - how is your team handling files?

Your team knows dropbox, sharepoint, shared drives. Here comes your DAM salesperson throwing out MartTech, Assets, MetaData, Faceted Search, and SO many more terms. Here's some help.

Starting with DAM can be like jumping into a marathon race when you thought you were headed out for a nice hike. It's important to decide where you are and what your team needs, then build your DAM project. There's no singular way to start your company's DAM implementation.